MEET YOUR TEAM
Two brains that get it,
because we’ve been where you are
Our expertise isn't from reviewing businesses from the outside. It's from building and running them, and knowing what 4-star-reviews feels like from the inside. We’re operators who understand marketing. Not marketers trying to understand hospitality.
Maddy
CO-FOUNDER · HOSPITALITY & MARKETING
Maddy spent over 25 years in marketing and hospitality management. She ran a hospitality marketing agency and co-founded Art Roll Gold Coast. She understands what it takes to build a brand that converts, and what gets lost when the guest experience doesn't match the promise.
25+ years industry experience
Hospitality marketing agency founder
Co-founder, Art Roll Gold Coast
Irena
CO-FOUNDER · OPERATIONS & EXPERIENCE
Irena co-founded an award-winning surf and yoga hostel in Morocco, ranked #1 in Morocco and #2 in Africa at the Hostelworld Hoscar Awards, and featured in Lonely Planet. She knows what it takes to build a guest experience people genuinely rave about.
#1 in Morocco · Hostelworld Hoscars
#2 in Africa · Hostelworld Hoscars
Featured in Lonely Planet