Building a functions program from scratch, across two venues.
Bruce & Barefoot.
Habitat Hospitality Studio built a complete functions program for Bruce and Barefoot, two sister venues on the Gold Coast. Both venues were already busy. Both were getting function inquiries. Neither had a pack, a pricing structure, or a way to take a customer from "do you do private events?" to a booked event.
We built the whole thing.
Where we started
Two venues. Two distinct identities. A steady stream of function inquiries with no system behind them. Every event was being scoped from scratch over text and email, every price negotiated case by case, every booking held together by whoever happened to pick up the phone.
The food was good. The venues were full. The functions side of the business was leaking time, money and bookings.
WHAT WE DELIVERED
A complete functions program designed to work across both venues. One system, two identities, no compromises.
The pack covered:
Visual identity and voice tuned to each venue, unified by one design system
A pricing structure handling two venues, four areas, two time bands, and weekday-weekend variation
Food packages built around how guests actually order at events
Two-tier drinks packages with clear inclusions
A booking form that captures everything the venue needs in one page
A five-step booking flow the customer can follow
Full terms of trade covering RSA, cancellations, damage, minors, AV and noise
Every page does a job. Nothing in the pack is decorative.
01. The pricing system
Two venues. Four areas. Weekday and weekend rates. No room hire fees, but minimum spends apply. The challenge wasn't calculating the numbers, it was presenting them so a customer could find their option in fifteen seconds and feel like the venue had thought about them, not just about the bill.
02. The packages
Five or seven options, three
categories, every dietary tag built in.
The structure makes the package
easy to choose and easy to deliver.
A customer scans the menu and finds
what their group wants. The kitchen
runs a system, not a custom job every
event.
03. The booking flow
Date. Booking and deposit. Menu. Numbers and remainder. Boogie. Five steps that turn an opaque sales process into a customer journey. The venue looks organised before the booking is confirmed. The customer knows what's expected of them and when.
Also in the pack…
04. The booking form
One page. Event details, contact details, payment details. The information the venue needs to confirm a booking, captured in a single document. No follow-up emails. No chasing down what kind of event it is or whether they want a bar tab.
05. Terms of trade
Full terms covering bookings, payment, cancellations, food selection, length, decorations, damage, minors, RSA, security, AV, noise and emergency procedures. Written to protect the business without sounding corporate. The kind of document that gets read rather than skimmed.
One pack. Two venues. The voice of the business, kept intact.
“Let's boogie”. The mascot. The red callouts. A functions pack that sounds like the venues it's selling, not like a corporate document the venues had to buy.
Bruce and Barefoot now have a functions program that works
without them in the room.
If something at your place feels good but a bit off, that's usually where we start.