Bruce & Barefoot.
Two busy venues. Zero system for their biggest revenue opportunity.
Habitat Hospitality Studio built a complete functions program for Bruce and Barefoot, two sister venues on the Gold Coast. Both venues were already busy. Both were getting function inquiries. Neither had a pack, a pricing structure, or a process to take a customer from "do you do private events?" to a booked event.
We handed them a system that works with minimal admin required.
The Problem, and the Opportunity:
Hospitality businesses pay rent across three meal periods. Most only fill two.
Barefoot closes after lunch. Bruce opens for dinner Thursday to Sunday. That's a significant amount of venue time sitting empty, or open but could be leveraged further.
Functions were the obvious solution. But functions require a sales process, and neither venue had one. Every enquiry started from zero. Staff were fielding calls from people who hadn't even decided if they wanted a private event yet. Dates were being held tentatively with no commitment. The venues were doing the work of a sales team without any of the infrastructure.
The brief wasn't "make us a functions
brochure." It was "build us a system that
sells functions without a salesperson."
WHAT WE DELIVERED
A complete functions program designed to work across both venues.
One system, two locations, minimal staff management.
The pack covers:
Visual identity and voice, unified by one design system
A pricing structure handling two venues, four areas, two time bands, and weekday-weekend variation
Food packages built around how guests actually order at events
Two-tier drinks packages with clear inclusions
A booking form that captures everything the venue to confirm needs in one page
A five-step booking flow the customer can follow
Full terms of trade covering RSA, cancellations, damage, minors, AV and noise
01. The pricing system
The first filter in any self-service sales process is price. If someone's budget doesn't match your minimum spend, you want them to find that out before they call you, not during a 20-minute phone conversation or several emails.
Every price, every minimum spend, every venue configuration is visible upfront. No enquiry arrives without the sender already having a pretty good idea of what it will cost.
02. The packages
Mains, grazing or canapé options. Three drink tiers. All dietary requirements covered. The structure means a customer can make most of their decisions before they've spoken to anyone. By the time they make contact, they're not researching, they're booking.
03. The booking flow
Five steps that turn an enquiry into a customer journey. The venue stays organised. The customer knows what's expected of them and when. And critically: they know a deposit locks the date. Tentative enquirers self-eliminate before they waste anyone's time.
All information the venue needs to confirm a booking, captured in a single document. No follow-up emails. No chasing down what kind of event it is or whether they want a bar tab.
04. Terms & expectations clear from the start
Full terms covering bookings, payment, cancellations, food selection, length, decorations, damage, minors, RSA, security, AV, noise and emergency procedures. Written to protect the business and set expectations, without 100 conversations or awkward moments on the day of the event.
05. A sales asset, not just a menu
Function enquiries happen at all hours. Someone's planning a birthday at 10pm on a Saturday, scoping a work Christmas party on a Friday afternoon, or pricing a corporate dinner at 8am on a Monday.
The pack is built to work as a downloadable lead magnet from paid social. Run a Facebook ad, link directly to the PDF, and the entire sales process runs without any venue staff involvement, at any hour.
By the time someone sends an enquiry, they've already read the pricing, selected their food format, noted the deposit requirement, and self-qualified against the minimum spends. The only question the venue needs to answer is whether the date is available.
That's the difference between a venue that chases function leads and one that receives them already sold.
No dedicated functions coordinator. No back-and-forth over pricing. No tentative bookings from people who were never going to commit. Just a system that does the qualification, education, and expectation-setting before a single email gets sent.
Bruce and Barefoot now have a functions program that works without them in the room.
